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This Instagram engagement calculator calculates the engagement rate across a user's posts, likes, and comments. IGTV calculations are displayed in an adjacent tab. It's super simple!
Type in an Instagram account name to get started:
💡 Your results will appear within 30 seconds. Use our Instagram Audit tool for extensive information.
Posts: 0
Average Comments: 0
Average Likes: 0
It's always advisable to look at Instagram engagement rates in context. What we mean by this is that as soon as you run the Instagram engagement rate calculator on a specific user, you also need to understand their demographics, industry and niche, how often they post, time of day they post, and more.
As such, take their Instagram engagement rate with a pinch of salt. At the very least, you're able to compare their engagement rate with average engagement based on follower count. This serves as a great, basic benchmark.
By the way, make sure you try out our Instagram audit tool in case you're looking at whether an account is legitimate or has fake followers. This makes sure that your influencer campaigns don't waste valuable marketing budget!
| Follower Count | Average Engagement |
|---|---|
| <2k | 10.7% |
| 2-5k | 6.0% |
| 5-10k | 4.9% |
| 10-25k | 3.6% |
| 25-50k | 3.1% |
| 50-75k | 2.6% |
| 75-250k | 2.5% |
| 250-500k | 2.9% |
| 500k-1m | 2.3% |
| 1m+ | 1.5% |
This is a free Instagram engagement calculator that let's you find out how much an Instagram user is engaged with on Instagram. The tool breaks down a user's engagement by comments, likes, and IGTV interactions. It's simple to use and really easy to get started with, just enter the user's Instagram handle that you want to investigate and you're on your way!
For detailed instructions on how this engagement rate calculator works, see the next section.
To calculate your Instagram engagement rate, you'll need to follow these steps:
These steps are an accurate way of determining a user's engagement rate on Instagram. There are other methods, and the number may differ depending on the sample size of posts you selected in step 2.
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